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I market? No wayyyyy
Chapter 1: Marketing’s Value to Consumers, Firms, and Society Most of the time we don’t realize when we encounter the idea of “marketing” because it’s become second nature. Chapter 1 of “Essentials of...
View ArticleI WANT this, but I really NEED that….
Chapter 5: Final Consumers and Their Buying Behavior A “need” is the basic force that motivates a person to do something, while a “want” is a need that is learned during a person’s life. As humans we...
View ArticleOh….. What brand is that?
Chapter 8: Elements of Product Planning for Goods & Services “Branding” is the use of a name, term, symbol, or design – or a combination of those – to identify a product (Essentials of Marketing)....
View ArticleUmbrellas in a Desert?
Chapter 10: Place and Development of Channel Systems Ever walk into a store and wonder WHY they sell a certain product there? Imagine visiting an area that is mostly dry and hot and walking into a...
View Article…..Promote…..
Chapter 13: Promotion “Promotion is communicating informationbetween the seller and potential buyer or others in the channel to influence attitudesand behavior.” (Essentials of Marketing) The three...
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Chapter 14: Personal Selling Personal selling is strategy that causes sales people within a company to convince potential buyers to purchase their product. This article discusses the various marketing...
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Facebook? Advertising…
Chapter 15: More Details on Advertising, Publicity, and Sales Promotion The Essentials of Marketing states that in 2010 Television used the most amount of money for advertising their products/services...
View ArticleWALmarT
Chapter 16: Pricing Objectives and Policies Walmart is a very well known company within the U.S. Over the years they have made it obvious that maximizing their profits is important to their success....
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